Skip to Main Content


This is a research guide dedicated to providing support and resources for Marketing students at Belmont University.


This research guide is designed to provide resources and tips for how to perform industry, company, and consumer research. Each tab will walk you through the different databases and resources for the various aspects of market research. If you have any questions that are not answered as part of this guide or would like specific market research assistance, please feel free to email Ryan Yoakum at or schedule an appointment with him on the bottom left of this page.

Frequently Used Databases

Helpful Resources

With so many databases to conduct research in, it can be quite daunting to know what databases have what kinds of information. To help with this, please download the following sheet that helps distinguish the uses for each database listed in this guide. Also attached is a citation guide for each of these databases.