Scenario 1
Chick-Fil-A is looking to create a new kind of chicken sandwich for their customers. They are looking to better understand what might be an innovative approach to the sandwich compared to the rest of the industry and see if they can tap into some of the general interests restaurant patrons have when eating out.
Scenario 2
Instagram is looking to be more competitive with how much time users spend on their app. They are interested in how users spend their screen time in general and how to encourage more folks to stay on their app for longer periods of time.
Scenario 3
Nintendo is trying to decide how to market a new video game console in an age where mobile phone games are all the rage. They are looking to determine whether it is worth investing more in traditional console video games or if they should instead put their efforts in mobile games.