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Entrepreneurship 3000: Schenkel

Resources and information for finding data and other materials about a specific industry


This guide is designed to support secondary research needed for the Venture Idea Pitch Assignment. Use the resources linked in the boxes on the right to find resources related to the 3 phases of development:

  1. Opportunity Identification 
  2. Opportunity Assessment
  3. Opportunity Development 

Additional training is available for some tools and is detailed below each resource when available. 

Market Reports & Demographics

Industry Reports